Further Reading 2
Further Reading 02 |
Alita: Battle Angel "Market Segment & Experience"
Alita: Battle Angel Immersive Experience Brings Iron City to Austin
This immersive event gives participants the chance to experience the post-apocalyptic, cyberpunk world of Alita.
Place
- Austin
- New York
- Los Angeles
Post-apocalyptic
Definition. Post-apocalyptic fiction is a subgenre of science fiction. For a novel to be post-apocalyptic, the setting must be one where the end of the world has already taken place and characters are trying to survive and start anew.
Passport to the Iron City is an amalgamation of escape rooms, scavenger hunts, strategy games and a dash of gambling all in one place. Located at Austin Studios, the 12,000 square foot soundstage has been meticulously transformed into a detailed post-apocalyptic market.
Market segment
Reasons that studios find it so irresistible to turn these titles into franchises, it is because that where the credits come in.
In a video game hero, Alita progresses through the film, earning gear upgrades and memories of extremely lethal martial arts that allow her to take on powerful threats.
The goal
It is to collect the most credits, Iron City’s currency, so your team of six players can win first place, which includes a special prize.
Experience
Passport to the Iron City brings something fun and fresh to the typical movie-lover experience.
This is a new wave of live entertainment… meant to recreate the magic by working with the people that made the movie.”
VR
After their journey, guests will receive a unique post-experience Iron City assessment that assigns them to their individually tailored role within Iron City, based on the decisions they made while exploring the city.
- Each winning team will walk away with a unique Iron City souvenir. -
Reference
Robert Rodriguez’s Alita: Battle Angel is a worldbuilding triumph. (2020). Retrieved 20 March 2020, from https://www.theverge.com/2019/2/1/18207027/alita-battle-angel-review-rosa-salazar-robert-rodriguez-christoph-waltz
CHEANG, M. (2020). ‘Alita: Battle Angel’: Plenty of soul in the shell. Retrieved 20 March 2020, from https://www.thestar.com.my/lifestyle/culture/2019/02/01/alita-battle-angel-movie-review
Ramos, D., & Ramos, D. (2020). ‘Alita: Battle Angel’ Immersive Experience Set To Open Ahead Of Release. Retrieved 20 March 2020, from https://deadline.com/2019/01/alita-battle-angel-passport-to-iron-city-immersive-experience-fox-1202531076/
The goal
It is to collect the most credits, Iron City’s currency, so your team of six players can win first place, which includes a special prize.
Experience
Passport to the Iron City brings something fun and fresh to the typical movie-lover experience.
This is a new wave of live entertainment… meant to recreate the magic by working with the people that made the movie.”
VR
After their journey, guests will receive a unique post-experience Iron City assessment that assigns them to their individually tailored role within Iron City, based on the decisions they made while exploring the city.
- Each winning team will walk away with a unique Iron City souvenir. -
Reference
Robert Rodriguez’s Alita: Battle Angel is a worldbuilding triumph. (2020). Retrieved 20 March 2020, from https://www.theverge.com/2019/2/1/18207027/alita-battle-angel-review-rosa-salazar-robert-rodriguez-christoph-waltz
CHEANG, M. (2020). ‘Alita: Battle Angel’: Plenty of soul in the shell. Retrieved 20 March 2020, from https://www.thestar.com.my/lifestyle/culture/2019/02/01/alita-battle-angel-movie-review
Ramos, D., & Ramos, D. (2020). ‘Alita: Battle Angel’ Immersive Experience Set To Open Ahead Of Release. Retrieved 20 March 2020, from https://deadline.com/2019/01/alita-battle-angel-passport-to-iron-city-immersive-experience-fox-1202531076/
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