Conclusion (This refers to the transmedia project as a whole)

In this Transmedia project, audiences engage through interaction and this Transmedia Marketing helps to promote the H’ana brand. The transmedia interaction infused aims to create awareness for the audience to remember the brand.The storytelling of this transmedia project is to convey the message to teenagers to be confident in themself and to never give up on achieving their dreams no matter what others say. It is alright to have different dreams, just explore who you are. H’ana encourages teenager to have fun, be motivated and enjoy themselves. Having the passion to follow their heart and itching for next adventure. The Transmedia storytelling is fragmented to website (web pilot), Instagram, mobile application, and journal. The website is the main platform where it all begins and connects to all the other platforms, tapes for the audience to listen to and ARG for journal as well as Instagram. Overall, this transmedia marketing can help H’ana to stand out to others.