Transmedia

Apps Progress Brainstorming Introduction of the game “Discover Ambition”. The game is about discovering your ambition. H’ana has a lots of ambition and in this game, the level that you passed will be showing a part of H’ana’s ambition to the audience. This is to create interaction with the audience. It motivated the audience to be like H’ana, they can discover their own ambition by playing this game. Why continuation of the story? To keep the story on going there will be fans that would like to see more about how the main character goes through ups and down. The benefit of creating game to lead the audience is because the audience can decide on the character story. The use of my apps, the continuous story of Kylie continues to build storytelling through game play. Game play becomes parts of the interaction activities. The personal contribution that I have created is a gamify application. The application is one of the various platforms for the transmedia project. The idea for the gamif...

In this Transmedia project, audiences engage through interaction and this Transmedia Marketing helps to promote the H’ana brand. The transmedia interaction infused aims to create awareness for the audience to remember the brand.The storytelling of this transmedia project is to convey the message to teenagers to be confident in themself and to never give up on achieving their dreams no matter what others say. It is alright to have different dreams, just explore who you are. H’ana encourages teenager to have fun, be motivated and enjoy themselves. Having the passion to follow their heart and itching for next adventure. The Transmedia storytelling is fragmented to website (web pilot), Instagram, mobile application, and journal. The website is the main platform where it all begins and connects to all the other platforms, tapes for the audience to listen to and ARG for journal as well as Instagram. Overall, this transmedia marketing can help H’ana to stand out to others.

In this transmedia application, I felt that this gamify application is working as it has the function of interacting with the audience. It allows the player to want to know more about the continuation of Kylie’s story and it does not just stop at the artifact but it is also a continuation of Kylie’s story. I felt that there are parts of the application which can be improved. The power of the application can increase so that when the player is playing the game they won’t feel bored. To keep the player active each level of the game should have an unlocking power for the player to use.

The personal contribution that I have created is a gamify application. The application is one of the various platforms for the transmedia project. The idea for the gamify application does not just stop at the artifact but it is also a continuation of Kylie’s story. Gamification focuses on technology's education called the “four freedoms of play”.(Analytica, 2016) The freedom to fail, the freedom to experiment, the freedom to assume different identities, and the freedom of effort.(Analytica, 2016) The freedom to fail allows the audience to experiment in exploring and discovering new strategies and pieces of information. Players get to know a part of the story after passing each level of the game. Each level has a mission for the player to pass, the mission is to collect the amount of the requested dots colors and items to pass the level. The player have to connect the same dot color to earn points and there are also power icons to help them when they have difficulties in pas...

In this transmedia group work project, we had discussed and separated parts of the work to complete the project. The works parts include a website, video editing, marketing, Instagram post, illustration, video sound effects, tapes, and journal design. There are some parts where we work together to complete the part which is an Instagram post and creating the illustration of the video. The parts where I contribute are creating video sound effects, tapes, and journal design. I felt that I have done well on the journal design as it is quite fun where I get to design each page on how it’s going to look like. There are still things that I need to consider before I start designing what to put in the journal. For example, the design of the pages has to link to our story on what is Kylie’s ambition and where is the hidden password for the website. The part of the journal that I think is interesting is where I get to put where the hidden password for the website is, it has to merge with the...

The target audience for H’ana brand is American, urban/suburban, girls, and women aged 18 to 26. They are the young ladies who are moving into a new phase of life, for example, entering college, discovering their identity, getting new jobs, and learning to live an independent life. These ladies’ personalities are much more rebellious and wanted to have the freedom to do whatever they like. (Bump, n.d.) The psychological changes in the late adolescence shapes the young adults' personality and insecurities. (Psychology Today, 2019) They may face difficult choices about friendship, academics, sexuality, and alcohol. They would focus on themselves and having the feeling of being judged. Most of them will lose confidence especially when they start high school, working, or even forming new friendships and relationships. (Reachout.com, 2019) Furthermore, they will also like to define themselves by what they do. Two important keys help in shaping their personality which is career an...

In the digital age, advertising is seen everywhere in our daily life at train stations, shopping malls, escalators, airline motion sickness bags and even stamped on eggs.. Marketers try so hard to put ads at the common places that are easy to reach to the consumer. (Story, 2007) With that, “marketers are marketers are dealing with is an absolute sensory overload” as Story quoted Gretchen Hofmann, executive vice president of marketing and sales at Universal Orlando Resort. There is more and more advertising published every day and brands are struggling to connect with the consumer differently. ( Sanchez, 2017) Nowadays consumers’ viewing and reading habits are so scattershot and most of the ads did not leave an impression to the consumer. Subsequently, there is a new practice in advertising and marketing; namely Transmedia Marketing. Transmedia will be a new marketing strategy for a brand because it has more interaction between consumers compared to the traditional brand storytelli...